My role: Group Creative Director

At U-Studio (Unilever) I led a beauty-obsessed creative team. We partnered closely with TRESemmé to celebrate the winners of The Future Stylists Fund. The FSF is the brand's national program that advocates for diverse representation and equitable treatment for hair professionals.

Focused on empowering Black female hairstylists to achieve their career ambitions, we showcased the winners against the iconic backdrop of the Brooklyn Bridge. Highlighting each woman's unique style and personality, we shot both in-studio and on the street in New York City. With an all-women crew, it was a memorable day capturing content with these inspiring winners.

As keepers of the TRESemmé social calendar, we also designed content featuring each stylist and filled with hair tips - all coming together to support FSF and create some magic for one of Unilever’s most fashion forward beauty brands.

My team: Senior Art Director/Jordan Korby, Producer/ Dasha Shapovalova, Photographer/Wini Lao