ROBYN DUTRA
EXECUTIVE CREATIVE DIRECTOR
WHO I AM
Hello from New York City, thanks for dropping in!
I’m an executive leader and creative director who’s been both agency and brand-side, including Unilever, Estee Lauder Companies, Saatchi, Ogilvy, and Gotham (McCann). Concepting and directing impactful, integrated campaigns for many of the world’s most loved brands, I build and inspire high performing teams that thrive in collaboration. I love developing and launching brands in beauty, fashion, luxury, and retail, including product naming, positioning, scriptwriting, and brand manifestos.
I led the rebrand of Olay across all markets worldwide, made breakthrough global TV for Maybelline, gave Tommy Hilfiger a new brand platform, and helped Avon revive its legacy. I’ve made all kinds of content, multi and omni-channel; social, digital, Gen Ai, video, TV, experiential, activations, packaging, in-store, OOH, and eCommerce.
I've touched broader categories along the way, writing the long-standing Aquafina selling line, “Pure Water. Perfect Taste.”, scripted the award-winning teaser video for the NASA Mission Juno (Jupiter) launch IRL and online, helped produce Passport Kids (a multilingual online community for kids) with Sesame Workshop, and worked with James Nachtwey, Pulitzer-Prize winning photojournalist, to realize his TED-prize wish of bringing to life his XDR-TB (Extreme Tuberculosis) awareness campaign, in a powerful scripted video presented to the world on 20 public screens in 20 cities simultaneously.
ON THESE PAGES
Immersed in culture, I’m a widely published writer on trends in travel, food, fashion, beauty, art, and design. My writing has appeared in BlackBook, Vanity Fair, Interior Design, Dwell, Surface, Soma, Ageist, Theme, The Fader, One, Death + Taxes, Let Them Eat Cake, BPM, Clear, Cool Hunting, Hintmag, Style.com, Merge, and more.
I’ve profiled luminaries and founders like the late Anita Roddick (Body Shop), Matthew and Andrew of Malin + Goetz, Hedi Slimane, Maria Cornejo (Zero), Cindy Gallop, Daniel Arsham, Hank Willis Thomas, Frédéric Fekkai, Natasha Khan (Bat For Lashes), Death in Vegas, Katrin Jakobsdóttir (Iceland's second female Prime Minister), and many more.
BEHIND THESE PODIUMS
As an adjunct professor, I've taught undergraduate courses in feminist theory, contemporary fashion, and media studies at Hunter College, New York University, and Hobart and William Smith Colleges. I’ve lectured and presented on pop culture, fashion trends, body image, and beauty.
WHAT I'D LOVE TO DO FOR YOUR BRAND OR AGENCY
Beyond words and pictures, to holistic campaign and brand expression, I'm ready to create breakthrough work with you. Let’s win over the hearts and minds of consumers while driving awareness and growing audiences. With a passion for ideas and shaping culture, I invite collaboration with clients that want to change perception, challenge the expected, and make a difference in the lives of consumers and viewers everyday.
VIEW AND DOWNLOAD MY RESUME HERE
