Agency: U-Studio (Unilever)

My role: Group Creative Director

Look what's poppin'! At U-Studio (Unilever’s in-house social-first creative agency), we work with many brands across the portfolio in North America - and one of my favorites is Love Beauty and Planet.

We were asked to give this award-winning, sustainably-sourced, naturally-derived haircare line a fresh look and feel going into the new year. Introducing “Make It Pop”, my team concepted, directed, and executed this latest campaign with video and key visuals, that launched across social in January 2024. Bringing LBP’s values to life in a new brand book by our U-Studio Strategy and Creative teams, we translated this new platform into more color, personality, and movement - to create more brand love.