Agency:  Code and Theory

My role: Creative Director

As the creative lead on Maybelline New York, I oversaw a team of designers, art directors, writers, strategists and producers, across all digital and social content making.

Our projects included the "Hail Beauty" content series (2 original episodes) created as part of the YouTube Lab Accelerator program (since turned into a regular branded series “Makeup On The Way”, hosted by Adriana Lima). We also created various new product, makeup how-tos, and retailer videos for the U.S. and global markets.