Agency: Radical Media

My role: Senior Writer

As the lead copy writer I worked with the design and digital team to introduce Grey Goose as the arbiter of discerning taste through engaging content across digital, print, experiential, video and TV.

I curated online guides to the world's best in design, destinations and leisure, while also highlighting cocktail recipes and unique branded events.

Showcasing the distinctive origins and heritage of Grey Goose (Cognac, France), we worked to push through the clutter of the often brash spirits category by distinctly refreshing the brand identity and fully embracing a thoroughly modern mindset and cosmopolitan lifestyle.