Agency: SelectWorld

My role: Copy Director

I created a new modern voice for the Artistry brand, across video, digital and print. My team concepted and produced a launch video for the brand's most premium skincare offering to date, Creme L/X, with iconic actress and spokeswoman, Sandra Bullock. I named and launched Artistry's "Vision" magazine, where as editor and writer I oversaw and crafted all content features within. 

Photographer + Director: Peter Lindbergh