Agency: Gotham (McCann)

My role: Creative Director, Partner

I concepted, directed, and led copy on multiple global campaigns for the world's #1 makeup brand. Working across broadcast, print and digital, with an editorial eye, I ensured consistency of the Maybelline voice while moving the brand forward to increase visibility in new markets and drive sales.

Shooting with photographer Kenneth Willardt and directors Jonas Akerlund and Laurent Chanez, we created category defining communications for eye, lip, and face products.